Stella McCartney’s Campaign: “I’d Rather Go Naked Than Wear Leather” and “It’s about Fucking Time!” PETA activists took over the Stella McCartney store in collaboration with Stella’s SoHo store in NYC in collaboration with PETA and also marched the streets to let people know ‘It’s about Fucking Time, we banned leather! Thank you Rachel, Jamie Logan, Ashleylovesmongo and all involved!
Stella McCartney, a renowned advocate for sustainable fashion, has launched her bold “I’d Rather Go Naked Than Wear Leather” campaign, challenging the fashion industry’s reliance on animal-derived materials. Known for her staunch vegan principles, McCartney has long refused to use leather, fur, or any animal products in her designs. This campaign highlights her dedication to creating eco-friendly, cruelty-free alternatives that redefine luxury fashion. The provocative tagline taps into a growing consciousness about the environmental impact of leather production, which involves deforestation, animal cruelty, and toxic chemical use in tanning processes. Instead of leather, McCartney offers innovative materials like recycled nylon, plant-based fabrics, and eco-alternatives, proving that high fashion doesn’t need to come at the expense of the planet or animals. By marrying creativity with sustainability, Stella McCartney continues to lead the charge toward a future where ethical fashion is the norm. This campaign not only makes a bold statement but also inspires consumers to rethink their fashion choices, embracing cruelty-free options without compromising style.
Search “Where to Buy vegan shoes, Purses, Belts on this site. Stella has made her own vegan leather called Mylo ™. You would never be able to tell the difference and the quality is supreme.
